Digital signage is an extraordinarily versatile display tool with a wide variety of potential uses. Although the multifaceted nature of digital signage is one of its key strengths, the sheer number of options available to you – the user – can make it hard to take full advantage of the technology.
To help you get up to speed quickly and begin achieving real results, we’ve put together a list of five top tips.
Set Out Your Goals
As with any marketing initiative, it’s a good idea to begin your digital signage journey by identifying your goals. What do you hope to accomplish with the technology and through your content? Perhaps your aim is to boost brand awareness, draw attention to new products or simply help visitors find their way around your facility. Either way, identifying your goals early on will inform the decisions you make as you roll out the technology and produce appealing content.
In much the same way as printed advertising, digital signage is sensitive to placement. The location of your screens will have a big impact on who’s likely to see them – not to mention how likely they are to spend time reading or watching what the screen is displaying. Think strategically about where you place each screen, and make sure that they’re positioned at head height, if possible, for optimum visibility.
Choose The Right Content
The goals you set out earlier will help you decide which type of content to display on your digital signs. For example, if your aim is to build brand awareness, displaying a video covering your company’s history, current activities and mission statement should help you do just that.
Once you’ve decided on a content medium (be it text, images or video), you can then get to work on creating something to capture the attention of passers-by. To attract attention, your content should be clear, unique to you and visually appealing. If you have multiple sites, it’s also a good idea to create local content that’s relevant to each specific area; if the content appears generic, it’s less likely to attract attention.
Mix It Up
Digital signage can be updated as regularly as you like – that’s one of its many benefits. Make sure you take advantage of that by refreshing your content on a regular basis. If it becomes stale or repetitive, your visitors, employees or customers will be less inclined to look at your screens.
Let Us Help
As one of the UK’s leading Digital Signage companies, we regularly carry out bespoke installations for businesses in a variety of sectors, from retail and offices to healthcare. With years of experience, we can work with you to deliver a turnkey system that meets your every requirement. Learn more about the technology today or contact us to discuss your requirements in more detail, or book a demonstration at our headquarters.