The importance of audio in video conferencing

Introduction

Video conferencing is one of the most effective and efficient ways for companies to communicate. It saves companies a huge amount on travel costs, promotes face-to-face interactions, and increases productivity.

Video conferencing enhances collaboration by, making participants feel as though they are in the same room. It’s interesting to think that you can have a successful conference without video, but the same cannot be said for a conference call without audio. 

Yet, companies are still investing a huge amount of money in their video conferencing systems without much thought toward the quality of their audio. 

We’ve highlighted important factors that need to be considered when upgrading to your next conferencing solution. 

Background noise 

Background noise is one of the main issues with video conferencing. The rustling of papers, clicking of pens and even sound leakage from other meetings rooms can be picked up on the other end of the call and cause dissatisfaction to those listening in. To resolve this, there are specific types of microphones available that are designed to pick up only intended audio whilst rejecting unwanted ambient noises including; fans, computers, pen clicking and noises from adjacent rooms. 

An effective acoustic treatment can also solve noise issues within a conferencing room. Sound masking is a great way of eliminating those background noises and leakage from outside rooms. The frequency of sound masking is tuned to match the frequency of a human voice, having the ability to ‘mask’ any human speech, making the room appear quieter and cancelling out any unwanted background conversations.

Cross talk 

It’s not always the equipment that hinders the quality of the audio, but the participants themselves. Creating a meeting etiquette for employees to adhere to, is a great way of ensuring that people aren’t talking over each other and cross contaminating the audio on the other end of the call. 

Rules such as: don’t interrupt other speakers, don’t carry on side conversations and speak directly into the microphone, although simple can have a huge impact on the quality of the call. 

Microphones

There’s a huge number of microphones available on the market, the size of the conferencing room and the businesses needs would depend on what bespoke solution you could go for. 

Microphones can cut down unnecessary background noise and provide clarity of audio during video conferencing. Providing clients and employees with microphones will have a noticeable impact on the audio quality during video conferencing.

Good microphone placement will also ensure crisp and clear sound. Sometimes, due to cable runs or room aesthetics, this isn’t possible. But there is technology out there to solve that. Beamforming and Steerable ceiling microphone arrays are just as effective as a table microphone.

Conclusion

Video conferencing is fast becoming the number one tool for communication and collaboration, but it is vital that a suitable audio solution is in place for it to be a successful and efficient call. 

Audio issues can completely negate the benefits of video conferencing, but by having a fit for purpose solution for your business and by simply educating your employees, you can ensure that the audio quality of your video conferencing is crystal clear – increasing collaboration and productivity within the workforce. 

Remark Group can supply and install the right video conferencing equipment and solution for your business. We pride ourselves in putting in audio at the forefront of conferencing solutions, and our extensive experience across the industry allows us to offer expert advice to ensure that you receive the best solution for your business’s needs.