Introduction
Technology is transforming every industry and Digital Signage appears to be in the heart of it all. Retail, healthcare, transport and restaurant sectors are rapidly discovering the benefits of having digital signage displays on their premises, to attract and inform customers by promoting new products, services and promotions.
With Stella McCartney, Coca Cola and the O2 Arena all choosing Digital Signage for their displays in 2018 we look at why it’s becoming so popular and how you can utilise it for your business.
First of all, it’s striking!
Digital signage attracts attention and is a great way to attract customers. Not only that, but today’s tech generation are more likely to pay attention if you are displaying promotions, information or news on a screen rather than a booklet or brochure.
With so many competitors out there, businesses that are looking to attract new customers should now be more imaginative and remarkable in how they advertise. Digital signage is a great way of achieving this without the customer knowing that the good is being advertised. With these solutions being IP centric this allows content to be displayed anywhere around the world, and with the ability to display digital images, videos, streaming media, webpages and text, you can effectively deliver your brand messages in a very targeted and effective way to the people you want to reach.
RFID Technology
Customers are now able to engage with Digital Media like never before. Using the latest RFID technology, you can personalise the interaction between your product and your customer. The RFID tag can be incorporated into anything, if your customer picks up a shoe or a phone, the tag will then use radio frequency signals to send the information on that product to the screen for your customer, acting as another sales person.
You are in control of what is being displayed, if you don’t like something or have changed your mind on a topic – update it! You have the facility to show and change appropriate information depending on when is best for you.
Projection Mapping
You can now use Projection Mapping to present to your customer the product. You can project your restaurant’s visual menu onto the table for the customer to see, you can project onto a pool table to create an interactive game, you can even create an interactive artwork display with the use of light and sound – the possibilities truly are endless.
If you’re after something truly unique and bespoke to your business, this may be just what you are looking for. It goes without saying that digital signage displays make the atmosphere more animated and without a doubt makes the space more attractive.
Last but not least, you can display anything you choose to – that’s right, anything! From news channels to twitter feeds, videos to photographs, promotions to advertisements – the list goes on. You can put everything you need in one place at one time.
For more information on Digital Signage and Remark’s wide range of services, please visit: https://www.remark-group.co.uk/business-intelligence/advanced-communication/digital-signage or call 01733 405 965
