Digital Signage Vs Static Signage: Which Is Best For Your Business?

With so many touting the benefits of digital signage and promoting how it can enhance visibility for your brand and business goals, it can be easy to assume it should replace all your static signage. However, static signage still has its place and should not be considered obsolete.

That being said, digital signage has clear benefits over static displays for certain business use cases.

Digital signage has changed a lot over the past 10 years. It’s not as expensive as it used to be and the rise of technology makes it easier than ever to integrate dynamic content, real-time updates and performance metrics at the touch of a button. The quality of the displays and available features have also significantly improved.

Choosing where and how you use your digital signage is important to ensure your business generates the results you’re looking for. It’s also crucial to invest your money where there’s likely to be a ROI or a positive difference. At Remark Group, we can help your business establish where your business should utilise digital signage for optimum results.

Static signage is still appropriate in the following circumstances:

✓ If your signage is going to say the same thing and won’t need updating. Examples might include: room signage or shopping aisle labels or instructions such as ‘push to open’.

Where should digital signage be used instead of static signage?

✓ For information that is likely to change frequently. Examples might include timetables, food menus and internal workplace communications.
✓ Where you would like people to interact with content. Examples might include wayfinding maps and check-in or ordering portals.
✓ Where you would like to incorporate moving graphics, audio and video content for increased engagement and visibility.

Benefits include reducing costs and resources for printing and making it easier to update content. These are just a handful of ways your business could benefit from implementing digital signage into your commercial premises.

Speak to the digital signage installation experts. We’ll provide expert advice based on our experience working with businesses like yours.