Does Digital Signage Increase Sales?

Whether you’re operating in the retail, food, or events and culture sector, no doubt your marketing teams are constantly on the lookout for new and innovative ways to promote your business to new customers. One solution you may be considering is digital signage. However, before investing in all the hardware, you’ll want to know that it’s worth it. In other words, you’ll want to know whether or not digital signage can increase sales.

With the right marketing material shown to the right people, at the right time, you stand to boost your sales. From enhancing brand awareness to speeding up the consumer buying journey, we’re looking at the top ways digital signage can boost your revenue.

Increase brand awareness

In the modern world, more and more businesses are now looking to include digital signage into their advertising. A shift away from traditional posters, studies have shown that LED advertising captures 400% more views than static displays. That figure alone points to a potential boost in sales by increasing footfall to your shop or venue.

As well as boosting brand awareness, once customers have set foot inside your premises, you can also win them over by displaying your latest promotions and exciting new offerings. It’s all about installing your screens in the right place for optimum visibility and impact.

Speed up buying journey

By installing interactive displays, you can help customers choose what product they want to buy and create a more engaging shopping experience. From digital menu boards to interactive product displays, there are plenty of ways to speed up the customer buying journey and, hopefully, boost sales.

In summary, even small businesses can benefit from installing digital signage. In fact, studies have shown that digital signage in retail can increase sales by up to 30%, as well as increasing the number of unplanned purchases.

Speak to the experts at Remark Group today to learn more about how digital signage could help your business.