How to Choose a Digital Signage Screen For Your Business

If you’re looking to purchase digital signage, you’ll want to know how to choose the right hardware to make the maximum impact. In this guide, we’re showing the top considerations that will affect what type of signage is best for you. Selecting the right screen for your business may seem daunting, but this guide should give you helpful pointers.

Location

Do you want to place your screen outdoors, in the window for passersby, or inside for current visitors? If you want to place a screen indoors, the next considerations are whether you would prefer them to be free-standing, suspended from the ceiling, or mounted on a wall.

If you have a large space, you’ll want to make sure the screen is proportionate and doesn’t disappear into the background. Likewise, you wouldn’t want a huge flat-screen to take over a room. It’s all about making sure the content is legible and noticeable without being too distracting.

Viewing angles

You’ll want to consider the viewing angle, whether you require a portrait or landscape screen for your content, and the definition. If viewers are likely to see your content up close and it includes your latest brand graphics, photos and videos, you’ll want to make sure all that hard work of the content team isn’t wasted with poor visual quality.

What are your options?

There are plenty of options when it comes to digital signage. Screen providers and installers, such as us here at Remark, understand that it’s never a one size fits all solution. This is why we offer tailored screen sizes and configurations. You’ll also find more niche products, such as projectors and interactive retail shelves. In other words, the best fit for your space may not be a screen at all.

Present the right content in the right way

Are you hoping to help your visitors find their way around a transport hub, shopping centre or tourist attraction? Or, perhaps you’re hoping to encourage an increase in foot traffic to your premises. Whatever the purpose behind your digital brand messaging, you’ll want to make sure it’s presented in the best possible way.

By speaking to digital signage experts, such as the team at Remark Group, you can get tailored advice for your business and choose the right digital signage screen for the job. Contact Remark today to find out more.