How to Choose the Right Location for Your Digital Signage?

This is a difficult question to answer. All businesses are different and will have their own goals and target audience. There may be limitations on where you can place your digital signage.

With the right digital signage partner, you won’t have to worry about all the planning. They can conduct a site visit and discuss your project requirements. They can suggest the optimum signage solution and propose locations within your premises. This should be backed up by years of experience and insight into what makes digital signage really work for your business sector.

That being said, there are some key considerations that could impact where you choose to place your signage, both from a practical and results-driven perspective.

• Power supply

You will need access to a power supply for your digital signage to work. A qualified installer can conduct a site survey to see whether a power supply could be added if necessary.

• Foot traffic

This will have a direct impact on the outcomes from your digital signage. Areas with high traffic will be the optimum place for your digital signage. Let’s say you’re operating a shopping centre. If you would like to advertise the latest retail news and events for your centre, you will need to consider which areas acquire the most foot traffic and where your display would be most visible to these people.

• Window or outdoor displays

While you can display a digital sign in a window or even outdoors, you will need to consider the impacts of the weather on the lifespan and visibility of your display.

• Viewing distance

Viewing distance may impact the size of the screen you choose and how large the text or visual elements will be on your display. However, where possible, you won’t want your screen to be too far from your target audience.

As a general rule, the distance a person needs to be from the screen to understand information is 4x the screen height for detailed information and 8x the screen height for at-a-glance information.

• Height and angle

If you’re looking to present signage at a height, such as a live timetable display at a train station, you’ll need advice on how best to mount or suspend the screens. For readability purposes, they may also benefit from being displayed at a slight angle.

A useful point of reference is the average person’s field of vision. This is roughly 75 degrees below eye level and 60 degrees above, so placing your screen within this vision range is advisable.

Speak to the digital signage experts at Remark Group today to discuss your project or book a site survey.