Using Digital Boards For Building Visitors – Where to Place?
If you manage a building that brings in visitors on a regular basis, digital signage can be a great way to welcome them and provide information. They’re not only a great marketing tool for many businesses, they’re also effective communication channels to inform visitors of updates, and help them find their way around your site. Whether you run a heritage site, tourist attraction, museum, art gallery, shopping centre or a head office, digital boards are noticeable and engaging. However, you may not know where to place them for optimum effect? Read our informative guide to find out.
The entrance to your premises is a prime position for your digital board. You can even place them outdoors to build anticipation for your visitors before they step over the threshold and into your business.
If visitors regularly wait in queues at your premises, you have a captive audience. You could encourage them to follow your social channels, visit your website, or even leave a review. You can also update them on any upcoming events.
Using a digital sign to display your latest offerings within a window display could be a great way to encourage people to pay you a visit. This is particularly effective if you’re located somewhere that already has a high footfall, such as the high street or a shopping centre.
Digital signs are also a great way to help visitors find their way around a building.
If you manage a shopping centre, for instance, visitors will want to be able to locate their favourite shops and eateries with ease. Strategically placed signs are essential to provide an improved shopping experience, as well as showcase your retail outlets. Placing them at the top or bottom of an escalator, or near an elevator, are good transition spaces to place them. Visitors are moving from one floor to another and may be unfamiliar with what’s on that particular floor.
Similarly, if you manage a particularly large museum, art gallery, or tourist attraction where there’s no obvious one-way system, people will want to be able to see where they could head next. A digital sign can help them find their way and choose the exhibitions and landmarks that they’re most interested in. It’s a welcoming navigational tool that visitors will appreciate.
Placing digital boards in the right places with the right content is all part of creating a pleasant space for your visitors to spend time in, and offering a positive experience. If you still need advice on what type of digital displays are right for your business, speak to Remark Group today.