What Screen Resolution Is Best for Digital Signage?
Screen resolution is an important consideration when choosing digital signage. You want to make sure the quality is there, but that you’re also choosing a screen quality that’s fit for purpose. In this article, we’re looking at the available options to help you decide.
Resolution refers to the number of pixels. It is frequently shown as a horizontal x vertical number. The pixel count does not refer to the size of the screen. As a general rule, the more pixels you have, the better the picture and display quality. However, the higher the resolution, the more you will have to pay for your digital signage.
In an ideal world, you want all displays to have the latest, premium display quality. However, depending on the use case, projected ROI, target audience and budget, you may not always need the most expensive resolution.
It can be helpful to see the differences between the various resolutions in person. That way, you can see the difference in quality and whether this could impact the experience you’re hoping to deliver.
Standard HD – 1280 x 720 pixels
Standard HD is a little outdated and wouldn’t be recommended when businesses want to make an impact.
Full HD – 1920 x 1080 pixels
This is the most common screen resolution. Clarity is vital to ensure your message and professional image come across clearly.
Ultra HD 4K – 3840 x 2160 pixels
The difference in quality between Full HD and Ultra HD will be noticeable, even from a distance. Providing 4x the resolution within the same screen size, your audience will benefit from a much clearer image quality.
8K – 7680 x 4320 pixels
With the sharpest display on the market, 8K resolution will offer the highest clarity for your visual content. Is it worth investing the money? Full HD or Ultra HD will still provide a good quality resolution. The size, location and viewing distance of your screen are important considerations.
Business owners should assess their target audience and consider whether a hardware upgrade will really have a positive impact. Would it make your signage significantly more noticeable or readable? Would it matter to your audience?
Need help choosing your resolution?
We hope this article has helped you understand which screen resolution would work best for your digital signage solution. If you’re still not sure, the expert team at Remark Group will be more than happy to assist. Contact us today to discuss your project. We offer market-leading technology and have helped plenty of businesses from various industries acquire the right digital display for their requirements.
Once you’ve chosen your resolution, you’ll want to make sure that all your images and videos are created with the correct dimensions.