How Do You Know It’s Time to Replace Your Digital Signage?
Digital signage is an investment, so you want to make sure you’re receiving all the benefits and maximising the return on your investment. Technology that works effortlessly and delivers a high-quality, smooth audio-visual experience can make all the difference.
In this article, we’re listing the signs that your digital signage screens and media players need replacing or upgrading.
You’ve had your digital signage a while
It’s not necessarily the age of the digital signage itself that will be the issue. Digital display technology has seen rapid developments over the past decade. New possibilities and upgrades are always becoming available. It’s worth seeing what your competitors are using and researching how any upgrades could benefit your business.
Your technology is out of warranty and needs repairs
Being out of warranty won’t necessarily mean that your media players and screens will immediately stop working. However, if they’re out of warranty and starting to become unreliable, the costs of replacing parts or getting diagnostics and repair work will all add up.
Technology outages will mean that the content is not visible. This may have an impact on brand awareness and foot traffic to your business. There could be more serious implications for your revenue and reputation if your digital signage is an integral part of the customer experience.
A good example is restaurants. You may not be able to afford the cost of glitchy technology. Your customers will need to be able to order and view the menu and your latest offerings at a glance.
Get your signage inspected first
It’s always worth getting your technology inspected first. It may not be the signage that’s causing the issue, so you’ll want to rule out any other causes. However, if it’s the cause and it’s not easily fixable without a large cost, it could be worth reviewing whether it’s time to replace your digital signage.
Regular maintenance can help
From the moment you have your digital signage installed, it’s worth finding a maintenance provider that can regularly inspect and check the performance of your signage. This is crucial if your signage is a key part of your marketing strategy. An ill-performing digital screen won’t be able to display meaningful content to your audience.
Should you replace your signage?
In short, if your technology is out of warranty, not working properly and coming to the end of its lifespan, it could be time to replace. Whether you want to upgrade is up to you. But, as technology develops, as well as your business, it’s always worth looking at your options and potential for further growth. A digital signage upgrade could help with that.
Remark Group are the digital signage experts. Contact our team today to find out more about how we can help you.